TradersDiamonds Business Update – We are selling a large number of matching diamond pairs

TradersDiamonds is close to 5 months old now and a quick analysis of the diamonds that we have sold so far confirms one of our long held beliefs – that when it comes to buying a matching pair of diamonds, TradersDiamonds offers a huge advantage.

Finding a matching pair is a complicated task. Other then the size, colour and clarity, one also needs to match the table, depth and measurements of the two stones. At the same time you are also trying to get the best possible price. So there are a number of optimization and matching exercise which are in play at the same time.

A jeweller has two options. Either he gets a pair from one manufacturer or tries making a pair from different manufacturers. A manufacturer charges a premium when he offers a pre-matched pair. Also by buying a pre-matched pair you are limiting your options. There are thousands of single stones out there which could be combined to make a better pair and come for a better price. It’s like deciding to book a return journey from the same airline and not exploring option with different airlines.

On the other hand the task of trying to match single stones from different vendors is extremely cumbersome. You start by taking the lowest priced stone from the list of one vendor. Now you need to go through all the other lists which you have, trying to find a diamond which matches this one well on all the parameters. As you need to check for around 7-8 parameters, you will constantly need to keep flipping from one list to the other to verify the details. Suppose you can’t find a pair for the lowest priced stone, which happens quite often, you need to repeat the entire process with the next best stone. For a human being this is extremely time- taking. Throughout the world such optimization exercises have been automated and that is what TradersDiamonds also does for you.

TradersDiamonds puts all the diamonds from different vendors in the same table. It has stones from around 4000 manufacturers, including international ones, which is more than what any trader normally has. It also gives you the option of sorting this table using multiple parameters at the same time. (Check out the ‘how to use search’ on the website to learn how to use multiple sort). Thanks to all this, matching diamonds becomes far easier than any manual process. You get a well matched pair at the best possible price.

And now our sales numbers are proving that this advantage in making matching pairs is not just a theoretical argument. Many of the jewellers, who have started buying from us, first became convinced about our value proposition, when we offered them a superbly matched pair at a great price. It’s quickly becoming one of our strongest selling pitches. In terms of actual figures, more than half the business has come from the sale of matching pairs, which is well above what anyone would have expected.

So in case you are still not convinced about TradersDiamonds, try using it the next time you need to find a matching pair. Compare the pair and the effort involved in finding it, with what you would have done otherwise. We are confident that you will soon become a proponent of buying diamonds online. Sphere: Related Content