Diamond Selling Tips – How jewellers can use SMS updates of Hot Diamond Deals

The response to the SMS updates of HOT DIAMOND DEALS has been pretty encouraging thus far. We have sold a few stones listed as the deal for the day and there have been others who have signed up to receive the updates. Someone even called to inquire for the deal and ended up buying something else.

But what warms our cockles more than anything else is the discovery that some jewellers have started forwarding the SMS updates to their regular customers on an ongoing basis and in the process they have managed to create new demand for themselves.

Thanks to the slow market demand, jewellers are not too keen on buying for stock, irrespective of the attractive prices of the Hot Diamond Deals. The only way a sale can happen is if the final decision maker, the end customer, finds the offer attractive and decides to buy.

The SMS process ensures that end customers – people who are the real decision makers and are interested in good deals, come to know about a good offer immediately. They can take a call quickly and the jeweller can go ahead and buy the diamond.

This is exactly what happened in most of the cases where the diamond in the Hot Diamond Deal got sold.

The jeweller provides an additional service and customers have been responsive.

What one can do, everyone else can do.

Some of the jewellers have shown the way – effectively starting an SMS deal updates for their set of customer.

It’s time for other jewellers to give it a shot. Sphere: Related Content

Interpreting export import numbers for rough and cut and polished diamonds - what they say about demand and supply in the market

These are the provisional export and import figures received from the Gems and Jewellery Export Promotion Council (GJEPC) for the month June 2009.

Import of rough diamonds

India imported rough diamonds worth Rs 4224 crores in June 2009 as compared to Rs 7483 crores last year in June, declining by nearly 44 percent.

This clearly corroborates what we have known all along, i.e. fewer manufacturers are buying rough and production of fresh goods has taken a hit which has resulted in a shortage of diamonds in the market. Also inventory levels for rough has come down drastically and manufacturers have almost exhausted their old stocks.

Import of cut and polished diamonds

Cut & Polished Diamonds worth Rs 3068 crores were imported in June 2009, as compared to Rs 2909 crores in June 2008, thus showing a growth of 5.44 percent.

This is surprising. If we combine this with the rough import numbers then it only means one thing; that thanks to the shortage of domestic goods, people have stepped up imports to meet the domestic requirements. Imports are usually expensive but in the current scenario where rough is very expensive, they are probably a better option.

Export of cut and polished diamonds

Total export of cut and polished diamonds stood at Rs 5061 crores in June 2009, while in June 2008 it was Rs 5248 crores. Cut and Polished diamonds exports declined by almost 4 percent.
We all know that the overseas markets are reeling and that is what explains the drop in cut and polished exports.

This is what the market watchers at TradersDiamonds feel about these export import numbers. What is your take on them?

Numbers courtesy GJEPC website Sphere: Related Content

Now get updates on Hot Diamond Deals through SMS...sign up today

We are pleased to launch the SMS version of our Hot Diamond Deals. Until now, information on these deals was available on the TradersDiamonds Website, Blog, Twitter page and Facebook page. The response has been good and jewellers have benfitted from these deals. But most of our users are not online on a regular basis and we have been getting requests to offer this service through SMS. We are now ready to roll.

Sender's Details

The SMS will come to you from the sender TD.COM .

Responding to the SMS Update

We have a two way SMS system which will allow you to respond to the updates via an SMS itself.

How to send us an SMS?

You can send us an SMS by typing TDCOM and sending it to +919848356765.

So, if you want the certificate copy of the Hot Diamond Deal no 5 and your email id is abc@yahoo.com, you can send a request for the same by sending the following SMS to +919848356765.

TDCOM send certificate copy of deal no 5 to abc@yahoo.com

This makes it easy and convenient for you to contact us, in case you are interested in the diamond being offered as the Hot Diamond Deal. In addition, you can continue to call us at 044-42935016/17 or send us an email at enquiry@tradersdiamonds.com for more information about the diamond.

In case you are not on the SMS list and want to subscribe to the service, just send us an email with your full details ( Name, Business Name, E-Mail , Mobile Number, Location) to service@tradersdiamonds.com.

More Happy Diamond Buying

Sphere: Related Content

Now understand diamonds better - GIA to provide more detailed information on fluorescence of diamonds

In an effort to help educate the public about the common, but little understood, phenomenon of ultraviolet (UV) fluorescence in diamonds, the Gemmological Institute of America (GIA) will include, effective immediately, additional information describing fluorescence and its properties in every GIA Diamond Grading Report and Diamond Dossier® that carries a diamond fluorescence description of medium or stronger. A separate four-color insert addresses the most frequently asked questions about fluorescence, explains its properties in easy-to-understand terms, and includes comparison images of diamonds in both natural and UV light to illustrate varying intensities of fluorescence.

“Some diamonds show fluorescence and some don’t,” said Thomas M. Moses, GIA’s senior vice president of laboratory and research. “Fluorescence is the emission of visible light by a diamond when it is stimulated by invisible UV rays. It is a common characteristic of diamonds. The diamond simply glows under the UV lights, usually a blue color, which most often stops when the energy source causing it is removed.”

For more than 50 years, GIA has indicated the presence of diamond fluorescence on its diamond grading reports, but described it on the report as an identification characteristic only — not a grade, Moses said. The five terms GIA uses to classify the intensity of a stone's fluorescence are: none, faint, medium, strong, and very strong.

“This insert will help the public better understand diamonds in general, which gives them more confidence and knowledge when making a decision about a diamond,” he said.

The above is from a GIA press release. The fluorescence parameter and its impact on the quality of diamonds is generally not very well understood; and not just by customers but by jewellers too. The GIA move will do a world of good in educating everyone about the same.

More glory to GIA and more power to educated and informed diamond selling and buying!!! Sphere: Related Content

The Jewellery Industry and the 2009 Union Budget

The following measures were announced by the Finance Minister, Mr. Pranab Mukherjee as part of the 2009 Union Budget. On behalf of the industry, we thank the Gem and Jewellery Export Promotion Council (GJEPC) whose efforts brought about these changes.

• Extension of interest subvention of 2 percent on rupee export credit beyond the current deadline of September 30, 2009 to March 31, 2010
• Abolition of Excise Duty on Branded Jewellery
• Abolition of Fringe Benefit Tax
• Exemption of Service Tax on services received by exporters from goods transport agents and commission agents, where the liability to pay service tax is ab initio on the exporter. No need for the exporter to first pay the tax and later claim refund.
• Service Tax exemption for other services received by exporters would be operated through the existing refund mechanism based on self-certification of the documents where such refund is below 0.25 percent of FOB value and certification of documents by a Chartered Accountant for value of refund exceeding the above limit.
• Service Tax exemption to all Export promotion Council’s and FIEO on the membership and other fees collected by them till March 31, 2010.
• Extension of sun-set clauses for the tax holiday (deduction in respect of export profits available under sections 10A and 10B of the Income-tax Act) by one more year i.e. for the financial year 2010-11.
• Increase in customs import duty on Gold Bars from INR 100/10 gm to INR 200/10 gm
• Increase in customs import duty on other forms of gold like Tola Bars, medallions and coins excluding jewellery from INR 250/10 gm to INR 500/10 gm
• Increase in customs import duty on silver excluding jewellery from INR 500/ kg to INR 1,000/ kg

Courtsey GJEPC Sphere: Related Content

TradersDiamonds Business Update – We just sold our first 5 carat diamond

We have just sold our first 5 carat diamond. Being the only online B2B business of our kind, we can safely say, that this is the first 5 carat diamond sold online to a jeweller in India.

This stone was part of a 10 carat pair. The jeweller had been looking for a matching stone for some time. Finally his search ended at www.TradersDiamonds.com.

This is further proof that you can almost always find the diamond that you are looking for, at TradersDiamonds.com, thanks to the consolidated inventory of more than 4000 vendors from across the world.

One jeweller has benefitted from the TradersDiamonds advantage to sell a 10 carat pair. You can do the same. Sphere: Related Content