Diamond Selling Tips – How jewellers can use SMS updates of Hot Diamond Deals

The response to the SMS updates of HOT DIAMOND DEALS has been pretty encouraging thus far. We have sold a few stones listed as the deal for the day and there have been others who have signed up to receive the updates. Someone even called to inquire for the deal and ended up buying something else.

But what warms our cockles more than anything else is the discovery that some jewellers have started forwarding the SMS updates to their regular customers on an ongoing basis and in the process they have managed to create new demand for themselves.

Thanks to the slow market demand, jewellers are not too keen on buying for stock, irrespective of the attractive prices of the Hot Diamond Deals. The only way a sale can happen is if the final decision maker, the end customer, finds the offer attractive and decides to buy.

The SMS process ensures that end customers – people who are the real decision makers and are interested in good deals, come to know about a good offer immediately. They can take a call quickly and the jeweller can go ahead and buy the diamond.

This is exactly what happened in most of the cases where the diamond in the Hot Diamond Deal got sold.

The jeweller provides an additional service and customers have been responsive.

What one can do, everyone else can do.

Some of the jewellers have shown the way – effectively starting an SMS deal updates for their set of customer.

It’s time for other jewellers to give it a shot. Sphere: Related Content