Looking back at IIJS 2009

The IIJS has been steadily growing in prominence over the years becoming India’s largest, Asia’s 2nd largest and World’s 5th largest show. So how did the 2009 event fare and what could be its implications on the diamond industry.

One of the big winners at the show was the jewellery products, which was expected considering that the marriage and festival seasons, are just around the corner. Keeping this in mind, both, international and national vendors displayed a lot of very innovative designs. There were a wide range of latest international designs on display and these stalls saw a lot of interest and action.

The other section which attracted buyers in huge numbers was the machinery section, where customers flocked to see the latest technological advancements related to the gem and jewellery industry. This was a clear reflection of the fact that Indian manufacturers and retailers want to attain world-class standards and are willing to make the necessary up gradations in equipments required to do so.

As for loose diamonds, the major demand was for the goods which have become extremely scarce and expensive locally, namely the H/I/J colours in VVS and VS clarities. There was also a significant demand for 5 to 10 carat stones which showed that India has a healthy demand and is increasingly developing a penchant for large stones.

However, as has always been the case the Indian buyers were extremely price conscious and looking for prices that weren’t available locally. As a result, transactions were few in number. The problem was compounded by the fact that most Indian buyers were looking for rupee prices. The perennial issue of unnecessary import taxes also played a role in reducing the volume of actual business.

While there were enough deterrents to business and a few international vendors complained that you can do business in India only if you are willing to compromise your profit margins, there was no shortage of participants who were impressed by the humongous potential of the Indian market.

There was a common consensus that India probably happens to be only market where local consumer demand is still strong and largely unaffected by the global recession. Profits might be thin and conditions difficult but if you want to increase your market share, you cannot ignore India and you have to be active in this market.

The event further raised the stock of the IIJS show and of the Indian diamond market.

India has long established itself as the largest exporter of cut and polished stones.

But now it is coming into its own as a massive demand creator thanks to a population of 1.3 billion and a surging middle class with substantial disposable income and growing appreciation and love for diamonds.

IIJS 2009 validated this and things will only get better from here on. Sphere: Related Content